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2WHY DO WE USE MERINO WOOL?Once exclusive to Spanish royalty, Merino Wool is still considered some of the finest in the world. That’s because Merino sheep boast luxurious layers of hardy fleece that breathe in the summer and insulate in the winter, allowing them to thrive in the most unyielding climates – like New Zealand’s Southern Alps. We use Merino Wool for its durability and versatility, along with its natural moisture and odor control. It’s soft, lightweight, and able to move with the wearer’s body, stretching, and retaining its shape. As for our two-layer fabrics that include Merino Wool, the air gets trapped between the fabric layers to provide a natural barrier of warmth. These are available in multiple weights and fiber blends. All in all, just another way WE OWN COLD.