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Building ConnectionsNot Just Customers: Our Approach to Social MediaAt Service Electric Cablevision, we seesocial media as more than a place to advertise %u2014 it%u2019s a place to connect. While many companies use their platforms mainly to sell, we take a different approach. Our strategy is simple: focus on relationshipsfirst, sales second.Only about 10% of what we share is promotional %u2014 the rest of the time, our goal is to highlight what makes us, us: local people, familiar faces, and a strong commitment to the communities we serve.We believe that when customers truly know the people behind their service %u2014 the technicians who live in their neighborhoods, the customer service representatives who recognize their names, and the teams who volunteer at local events %u2014 trust grows naturally. And trust is the foundation of everything we do.Our social media channels are a reflection of that commitment. We love celebrating our towns, supporting local causes, and shining a light on the great people who make up our Service Electric family.It%u2019s no surprise that our posts featuring employees consistently receive the highest engagement. Seeing the same face on Facebook that shows up in real life %u2014 at your door, at the office, or around the community reinforces reliability, familiarity, and accountability. It%u2019s human nature to feel more comfortable with peoplewe recognize. In other words: social media puts a %u201cface to the service.%u201d Customers aren%u2019t just dealing with a faceless company %u2014 they see real people they can recognize and relate to. This consistency makes them feel confident that the company is trustworthy, approachable, and truly invested in their community.Of course, we do share updates about our products and services %u2014 but we believe those messages are most meaningful when they%u2019re part of a bigger story. We also use social media to inform our customers, sharing tips and updates so they can get the very best experience from our services.We also understand that not every comment will be positive %u2014 and that%u2019s okay. We welcome feedback because it helps us improve and better serve our customers. Our team takes the time to listen, respond respectfully, and work toward solutions. Every interaction (yes, even the negative) helps boost our visibility. The more people engage with a post, the more social platforms recognize it as interesting and show it to a wider audience.And here%u2019s where you come in! You can help us strengthen our social presence by following our pages, liking, commenting on, and sharing our posts. Keeping your eye on our social media pages like Facebook. Twitter and Linkedin also helps us portray a united, consistent message about who we are and what we stand for.At the end of the day, our social media strategy mirrors our company values. We%u2019re proud to be local. We%u2019re proud of the work we do every day to make our communities better. Employee NewsletterFourth Quarter 2025 %u2022 Volume 2What%u2019s in this Issue?%u2022 Social Media%u2022 Meet the Engineers%u2022 System News%u2022 Retirements%u2022 New HiresHow To ContributeTo Connections?This is your newsletter and we welcome your contributions. If you have something you would like to contribute like photos, event news, employee accomplishments or new ideas, please submit your information to be considered for publication to: newsletter@secv.com%u201cNo matter where you live in ourSECV footprint, we have localfriendly teams of customerservice experts ready andwaiting to help!%u201d3372 VIEWS 20 LIKES AND REACTIONS 10 COMMENTS 0 SHARES%u201cTired of being put on holdhalfway across the country?Our customer service team isright here%u2014local folks! who knowyour town and actually care.We%u2019ve got your back, neighbor!%u201d3265 VIEWS23 LIKES AND REACTIONS 2 COMMENTS 3 SHARES%u201cSince 1948, we%u2019ve been proud tocall this community home.With local roots, trusted service,and familiar faces, we%u2019re here foryou.%u201d2576 VIEWS 3372 VIEWS38 LIKES AND REACTIONS 3 COMMENTS 3 SHARESMost Engaging Facebook PostsJuly 1st thru September 20th, 2025BY: Bonnie Keister,Marketing Coordinator, Sunbury